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Paperclip

AN APP FOR BUYING, SELLING & SWAPPING LOCALLY

The people at Paperclip’s mission is to rid the world of waste, whether that be individually or from businesses. They aim to do this with a platform that enables users to trade unwanted items with others locally and for businesses to promote offers or items that would benefit users.

My Role
Art direction, UI & UX design, Branding, Illustration

1. 
Branding

Once the idea is formalated, the initial stage is to give the idea a ‘face’, tone of voice and general look/feel.

2. 
Planning

This is the most essential part of our design process. Brain storm and sketching sessions transform into as many ideas as possible before landing on the most effective ways to solve the needs of both the user and client.

3. 
Wireframe

Now begins converting the sketches into lo-fi digital versions that will be used as the skeleton of the app and prototyped.

4. 
Visual design

Thoroughly thought out interaction design makes the product understandable and easy to use. But a visual layer delights people and helps keep them engaged.

5.
Development

Design hands over to the development team, where they work their magic. During this stage QA (Quality Assessance) and final refinements are made by the design team.

Building around the brand

The logo symbol is a play on the 'trade up' or 'add' concept of the app, with a paperclip shape (due to the name) being bent into the shape of a '+'. Its a strong mark that over time can be used as I stand alone symbol, and can be translated into a style that can be used with iconography.

The logotype is a unique, customised typeface which gives a bold (reliable, trustworthy) feel with friendliness (from geometric shapes, lowercase letters) and personality (from the slated letter finials), whilst remaining professional/direct/precise (from straight lines produces from the letter stems, ascenders, descenders) . All these traits are instilled in the app, with the need of users to trust each other and be comfortable connecting. 

UXUX

Icons & illustrations


The app includes custom icons and illustrations for use as interface components and to set the style of marketing collateral.

 

Paperclip

Start trading today by downloading the app on both iOS and Android.
Download at: 
App store | Google play

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Thanks for taking a look

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